
FORE:Rising from the highest point of the hill the huge tomb of Aurungzeeb the Greatmore huge in the darknessstood out clearly, a black mass, its bulbous dome against the sky. Flocks of goats and sheep came clambering along the ridge to shelter for the night in the recesses of its walls. Then, one by one, the lights died out. Infinite calm brooded over the scene; a very subtle fragrance, as of rose and verbena, seemed to rise from the ground and scent the still air; and over the motionless earth swept enormous black bats in silent flight, with slow, regularly-beating wings.
Published Aug 28.
TWO:On our way back to the hotel, in a park through which we had to pass, we suddenly heard overhead a shrill outcry proceeding from a banyan tree to which a number of vampires had hung themselves up. Clinging together side by side, like black rags, and hardly visible in the thick foliage, the creatures formed a sort of living bunch, creeping, swaying, and all uttering the same harsh, monotonous, incessant cry.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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