TWO:The river from Taku to Tien-tsin was crowded with junks and small boats, and it was easy to see that the empire of China has a large commerce on all its water-ways. The Grand Canal begins at Tien-tsin, and the city stands on an angle formed by the canal and the Pei-ho River. It is not far from a mile square, and has a wall surrounding it. Each of the four walls has a gate in the centre, and a wide street leads from this gate to the middle of the city, where there is a pagoda. The streets are wider than in most of the Chinese cities, and there is less danger of being knocked down by the pole of a sedan-chair, or of a coolie bearing a load of merchandise. In spite of its great commercial activity, the city does not appear very prosperous. Beggars are numerous, and wherever our friends went they were constantly importuned by men and women, who appeared to be in the severest want.Tom Driver was a backward youth at the best of times, but he seemed quite overcome[Pg 58] by the amount of responsibility now thrust upon him. He shuffled forward, pressing his knees together and holding a tattered cap between his very dirty fingers. A great shock of curly yellow hair fell almost over his large brown eyes, and his face was long and pinched.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More