TWO:The ftes and pageants of the Church and court were most gorgeous and impressive. Even to see the King, royal family and court set off for Versailles, Fontainebleau, or any other of the country palaces was a splendid spectacle, the immense number of state coaches which conveyed the King, [13] the Dauphin, [14] Mesdames de France, [15] their numerous households and those of the other Princes of the blood, made a procession which seemed interminable. It was the custom that on these occasions the court should be in full dress, and Mme. Le Brun, in her Souvenirs, mentions that a few years later, after her marriage, she went to see the last of these departures in state for Fontainebleau, and observes that the Queen, the unfortunate Marie Antoinette, covered with diamonds which flashed in the sunshine, and with her regal air and majestic beauty, looked like a goddess surrounded by her nymphs. [16]Lisette frequented chiefly the society of the Spanish Ambassadress, with whom she went to the Opera at the far-famed Fenice, and finally left Venice and went by Padova, Vicenza, and Verona to Turin, where she had letters of introduction from Mesdames to the Queen, whose portrait they wished her to paint for them.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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