
FORE:The ugliest of these palaces is that of the Maharajah, with galleries of varnished wood, of which the windows overlooking the river are filled with gaudy stained glass. In the garden is a pagoda painted in crude colours crowned with a gilt cupola; the zenana has bright red walls striped with green, and in the grounds there is a cottage exactly copied from a villa in the suburbs of London.
Published Aug 30.
TWO:The air is heavy with indefinable perfume. We are already coasting the Indian shore, but it remains invisible, and gives no sign but by these gusts of warmer air laden with that inscrutable aroma of musk and pepper. A lighthouse to port, which we have for some time taken for a star, vanishes in the light mist that hangs over the coast, and then again there is nothing but the immensity of waters under the clear night, blue with moonlight.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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