TWO:

Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.

In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.

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TWO:"But we're a sight smarter than men."There was a wicket in the northern gate, the common outlet for the domestics, which, as Holgrave had anticipated, the servitor had not closed after him. He entered, and stood within the court-yard; he heard the sound of voices, and the tread of feet, but no human being was near: he paused an instant to consider, and then, with the swiftness of a deer, he sprung towards the stables, and entered the one appropriated to the select stud of the baron. A lamp was burning, but the men who attended on the horses were now away, quaffing ale to the long life of the heir. The baroness's favourite palfrey was lying in a stall; he stept across the animal, and, after pressing his hands on various parts of the wall, a concealed door flew open, and a dark aperture was before him. He stooped and passed through, and ascended a long, winding flight of steps, till a door impeded his progress; he opened it, and stood in a closet hung round with dresses and mantles, and displaying all the graceful trifles of a lady's wardrobe. There was a door opposite the one at which he had entered, which led into the baroness's chamber, where there were lighted candles, and a blazing fire on the hearth. The floor was thickly strewn with rushes, and he could just perceive the high back of a chair, with the arms of the family wrought in the centre; he paused and listened; he heard the faint cry of a babe, and discovered, by the language of the nurse, that she was feeding it; then there was the hush-a-by, and the rocking motion of the attendant. In a few minutes, the sound of a foot on the rushes, and "the lovely babe would sleep," now announced to Holgrave that the child was deposited with its mother: then he heard the curtains of the bed drawn, and the nurse whisper some one to retire, as her ladyship was inclined to sleep; there was another step across the rushes, and a door was softly closed, and then for a few minutes an unbroken silence, which the nurse at length interrupted by muttering something about "whether the good father had come yet." Again there was a tread across the rushes, and the door again was gently closed; and Holgrave, after a moment of intense listening, stepped from the closet, and entered the chamber. In an elevated alcove stood the bed of the baroness; the rich crimson hangings festooned with gold cord, the drapery tastefully fringed with gold, even to the summit, which was surmounted by a splendid coronet. Holgrave, unaccustomed to magnificence, was for a moment awed by the splendid furniture of the apartment��but it was only for a moment��and then the native strength of his soul spurned the gaudy trappings; he stepped lightly across the spacious chamber; he unloosed the rich curtains��the heir of De Boteler was reposing in a deep slumber on a downy pillow; beyond him lay the exhausted mother, her eyes closed, and the noble contour of her face presenting the repose of death. For an instant, Holgrave paused: remorse for the deed that he was about to do sent a sudden glow across his care-worn face��but had not the baron destroyed his offspring? whispered the tempting spirit. He raised the babe from the pillows without disturbing its slumber��he drew the curtains, and��he reached the stable in safety, closed the secret door, and arrived at the postern, which was still unfastened, passed through, and gained his own door without impediment.

Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.

In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.

Read More