
FORE:Heavy coaches with solid wheels, hermetically covered with red stuff patterned with white, were bringing home the invisible but noisy ladies of the zenana.Close to a field that had just been reaped four oxen yoked abreast were threshing out the grain, tramping round and round on a large sheet spread on the ground. The driver chanted a shrill, slow tune; further away women in red were gleaning, and a patriarch contemplated his estate, enthroned on a cart in a halo of sunset gold.
Published Aug 28.
TWO:A tea-party in the afternoon at the yacht club. The ladies in smart dresses, the talk all of fashionable gossiphow far away from all I had been seeing. An European atmosphere, where a touch of local colour was only suggested by the native servants. The plague, the ruling terror when I was last in Bombay, was forgotten; the only subject now was the Jubilee, and the latest news from England arrived by that day's mail.On the road the people bowed low as we passed, almost to the earth. The women, in token of respect, turned their backs and crouched down.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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