TWO:The ancient palace of the kings of Lahore. Amid the ruins there is a mosque of red stone flowered[Pg 236] with white marble, the cupola of a material so milky that it might be jade; and the structure is mirrored in a pool of clear water, dappled with sun-sparks over the rose-coloured stones at the bottom.But this suburb is now no more than a heap of huts and hovels. The tombs, ruined and overthrown, are few and far apart, heaped with sand, and showing as arid hillocks amid the level of withered grass. The plain beyond, laid out in rice-fields of a tender green, furrowed with silver streamlets, spreads unbroken to the foot of a huge wall of the hue of red gold enclosing a hill; and on[Pg 99] entering the precincts, behold, in the bays of the thickness of the wall, a whole village where dwell the families of the soldiers who guard this citadel.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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