ONE:
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO: Frederick.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:The darkest hour is often nearest the dawn. The next day after Frederick had written the above letter he received news of the death of his most inveterate enemy, Elizabeth, the Empress of Russia. As we have mentioned, she was intensely exasperated against him in consequence of some sarcasms in which he had indulged in reference to her private life. Elizabeth was the daughter of Peter the Great, and had inherited many of her fathers imperial traits of character. She was a very formidable foe.65 After this I went home, but had scarcely entered my apartment when a messenger returned me, by order of the ministers, the declaration, still sealed as I left it; and perceiving that I was not inclined to receive it, he laid it on my table, and immediately left the house.
ONE:
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:Frederick wrote to his minister Podewils in Berlin, under date of Neisse, March 29, 1745, as follows: We find ourselves in a great crisis. If we dont by mediation of England get peace, our enemies from different sides will come plunging in against me. Peace I can not force them to. But if we must have war, we will either beat them, or none of us will ever see Berlin again.Sir Thomas hastened back to Presburg in despair. Feeling the game was up, and that there was no more hope, he asked permission to return home. The British cabinet was in a state of consternation. France, the dreaded rival of England, was attaining almost sovereign power over the Continent of Europe. Frederick himself was uneasy. He had sufficient penetration to be fully aware that he was aiding to create a resistless power, which might, by-and-by, crush him. Sir Thomas, in a state of great agitation, which was manifest in his disordered style, wrote from Presburg to Lord Hyndford at Breslau as follows. The letter was dated September 8, 1741.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:221 By the 10th of December, within a fortnight of the time that the king received the tidings of the death of the emperor, he had collected such a force on the frontiers of Silesia that there could be no question that the invasion of that province was intended. As not the slightest preparation had been made on the part of Austria to meet such an event, the king could with perfect ease overrun the province and seize all its fortresses. But Austria was, in territory, resources, and military power, vastly stronger than Prussia. It was therefore scarcely possible that Frederick could hold the province, after he had seized it, unless he could encourage others to dispute the succession of Maria Theresa, and thus involve Europe in a general war. Frederick, having made all his arrangements for prompt and vigorous action, sent to Maria Theresa a message which could be regarded only as an insult:

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ONE:The next morning the Prussian troops, led by their indomitable king, were early on the march, groping through the thick mist to find more of the foe. But the blow already given was decisive. The Austrian army was shattered, demoralized, ruined. The king could find nothing but broken tumbrils, abandoned wagons, and the dbris of an utterly routed army. Prince Charles, bewildered by the disaster, had wheeled his columns around, and fled through the passes of the mountains back to Bohemia. Five thousand of his troops he left behind in killed or prisoners. Correspondence between Frederick and Voltaire.Voltaires Visit to Frederick.Domestic Habits of the King.Unavailing Diplomacy of Voltaire.The New Alliance.The Renewal of War.The Siege of Prague.The Advance upon Vienna.Darkening Prospects.The Pandours.Divisions in Council.Sickness of Louis XV.Energy of Frederick.Distress of the Army.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:The next day, the 11th, Frederick wrote from Neustadt to the Countess of Camas, who at Berlin was the grand mistress of the queens household. The trifling tone of this letter, which was penned in the midst of a struggle so awful, is quite characteristic of the writer:Prince Charles was en route for Berlina winters march of a hundred and fifty miles. He was not aware that the King of Prussia was near him, or that the king was conscious of his bold design. On Saturday night, November 20, the army of Prince Charles, forty thousand strong, on its line of march, suspecting no foe near, was encamped in villages, extending for twenty miles along the banks of the Queiss, one of the tributaries of the Oder. Four marches would bring them into Brandenburg. It was the design of Frederick to fall with his whole force upon the centre of this line, cut it in two, and then to annihilate the extremities. Early in the morning of Sunday, the 21st, Frederick put his troops in motion. He marched rapidly all that day, and Monday, and Tuesday. In the twilight of Tuesday evening, a dense fog enveloping the landscape, Frederick, with his concentrated force, fell impetuously upon a division of the Austrian army encamped in the village of Hennersdorf.

FORE:385 This good old man died in Berlin on the 24th of August, 1777, eighty-eight years of age.
Published Aug 30.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:Lifes labor done, securely laid In this, their last retreat: Unheeded oer their silent dust The storms of life shall beat.
Published Aug 28.
TWO:Among the tragic wrecks of this convoy there is one that still goes to our heart. A longish, almost straight row of Prussian recruits stretched among the slain, what are these? These were seven hundred recruits coming up from their cantons to the wars. See how they have fought to the death, poor lads! and have honorably, on the sudden, got manumitted from the toils of life. Seven hundred of them stood to arms this morning; some sixty-five will get back to Troppau; that is the invoice account. There they lie with their blonde young cheeks, beautiful in death.117
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More