
FORE:
Published Aug 30.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:A giant rock and natural fortress command the plain, towering above the garden-land. Two roads, hewn in the stone, lead by easy ascents to the top. All along the rock wall bas-reliefs are carved, warriors riding on elephants, and Kalis in graceful attitudes. There are openings to the green depths of reservoirs, small temples, arcades sheltering idols bowered in fresh flowers. Arches in the Ja?n style of architecture span the road, and at the summit, beyond the inevitable drawbridge, stands Mandir, the palace of King Pal, a dazzling structure of yellow stone, looking as if it had grown on the hill-rock that it crowns with beauty. Towers carrying domed lanterns spring skywards above the massive walls. The decoration is playfully light, carvings alternating with inlaid tiles; and all round the lordly and solemn edifice wheels a procession of blue ducks on a yellow ground in earthenware.When the express had arrived that morning from Bombay, eight bodies were found of victims to the plague who had died on the way. They were laid on the platform and covered with a white sheet; and in the station there was a perfect panic, a surge of terror which spread to the town, and broke up the market. The shops were all shut, and the people rushed to their knees before the idols in the temples.
Published Aug 28.
TWO:The ancient palace of the kings of Lahore. Amid the ruins there is a mosque of red stone flowered[Pg 236] with white marble, the cupola of a material so milky that it might be jade; and the structure is mirrored in a pool of clear water, dappled with sun-sparks over the rose-coloured stones at the bottom.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More