
FORE:The two chairs are now placed side by side, and the priest goes on chanting his prayers to a slow measure, in a nasal voice that is soon lost again in the chatter of the bystanders. Rice is once more shed over the couple, and incense is burnt in a large bronze vessel, the perfume mingling with that of the jasmine wreaths on the walls.
Published Aug 30.
TWO:All the architectural details are effaced; parasites and creepers have overgrown the old-world carvings.Two men were quarrelling; one had robbed the other. The dispute went on endlessly, and no one, not the priest even, had succeeded in pacifying them. At last an elephant was fetched; he came up without being noticed by the disputants, and trumpeted[Pg 122] loudly just behind them. The thief, convinced that the animal in its wisdom had discovered his crime, took to his heels and fled.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More