TWO:A naked fakir, his brown skin plastered with flour, and his long black hair all matted, bent over the bodies muttering holy words; then flourishing two yellow rags that he took out of a wallet hanging from his shoulder, he exorcised the station, driving away the spectre of the pestilence; going very fast, running along the line by which the evil had come, and vanishing where the rails ended behind the trees.At the top of the street a caravan of moollahs were performing their devotions at the tomb of a Mohammedan saint, whose sarcophagus was enclosed within a balustrade of marble and a border of lilies, alternately yellow and green, with large full-blown flowers in blue, fragile relics that have[Pg 223] survived for centuries amid ruins that are comparatively recent.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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