
FORE:A regiment of artillery was marching into quarters. The Highlanders' band came out to meet them: four bagpipes, two side drums, and one big drum. They repeat the same short strain, simple enough, again and again; in Europe I should, perhaps, think it trivial, almost irritating, but here, filling me as it does with reminiscences of Brittany, especially after the persistent horror of tom-toms and shrill pipes, it strikes me as delightfulI even follow the soldiers to their quarters.Some native lancers were man?uvring; they charged at top speed in a swirl of golden dust, which transfigured their movements, making them look as though they did not touch the earth, but were riding on the clouds. They swept lightly past, almost diaphanous, the colour of their yellow khaki uniforms mingling with the ochre sand; and then, not ten yards off, they stopped short, with astonishing precision, like an apparition. Their lances quivered for an instant, a flash of steel sparks against the skya salute to the Maharajahand then they were as motionless as statues.
Published Aug 28.
TWO:We set out from Srinagar in an ekka, drawn at a trot by our only horse. The driver, perched on the shaft almost by his steed's side, dressed in green with an enormous pink pugaree, flogged and shouted incessantly. The monotonous landscape went on and on between the poplars that border the road, extending as far as the blue circle of distant Himalayas. The valley was green with the first growth of spring; as yet there were no flowers. And till evening fell, the same horizon shut us in with mountains that seemed to recede from us.This interminable piece, with twenty changes of scene, dragged its weary length till two in the morning. One by one the soldiers went away; even the baboos soon followed them, and only the coolies remained, enthusiastically applauding every scene, every harangue, in a frenzy of delight, before the final apotheosis of Tazulmulook and Bakaoli, as man and wife, lovingly united against a background of trees with golden boughs.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More