
FORE:As we returned to Lahore the palace rose before us among trees, a strip of wall, uninjured, covered with sapphire and emerald tiles; a fragile minaret crowning a tower bowered in flowering shrubsand then the vision was past. The carriage drove on for[Pg 238] a long way by ruins and vestiges of beauty, and re-entered the town, where lanterns were being lighted over the throng that pushed and hustled about the fair.At night the sound of a remote tom-tom attracted me to a large square shaded by giant trees. In a very tiny hut made of matting, a misshapen statue of Kali, bedizened with a diadem, a belt, nanparas, and bangles made of beads and gold tinsel, stood over a prostrate image in clay of Siva, lying on his back. In front of this divinity, under an awning stretched beneath the boughs of a banyan tree, two nautch-girls in transparent sarees were dancing a very smooth sliding step to the accompaniment of two bagpipes and some drums. The Hindoo spectators sat in a circle on the grounda white mass[Pg 142] dimly lighted by a few lanternsand sang to the music a soft, monotonous chant.
Published Aug 30.
TWO:They shoved it under water, but it presently rose to the surface and floated down the stream, followed by a flock of hawks that snatched at the burnt remains and fought over them in the air, while crocodiles below swam up and snapped at them, dragging them down in their enormous jaws, which appeared for a moment above the water.At the bottom of a wide flight of steps flows the Ganges, translucent, deeply green, spangled with gold. The bathers, holding the little brass pots that they use for their ablutions, are performing the rites, surrounded by large yellow fishes spotted with green. Pink and white stuffs are spread to dry on the steps, flowers are scattered on the stream, long wreaths are floating down the river, curling and uncurling at the caprice of the current.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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