
FORE:The play was Gul-E-Bakaoli.Under the white dome a wooden ceiling, gilt in the hollows of the carving, has taken the place of an earlier ceiling of massive silver, worth seventy lacs of rupees, which was carried off by the conquerors after some long-ago seizure of the city. Inside, by way of walls, are carvings in marble of twisted lilies, inconceivably graceful and light. And then, at one of the entrances, those marble lattices, once gilt and now bereft of their gold, look just like topaz in the midday sun. After that magic splendour of gold and marbles fused to topaz and amber, the rest of the palacethe sleeping-rooms, the couches inlaid with mosaic flowers, the pierced stone balconies overlooking the Jumnaall seemed commonplace and familiar.
Published Aug 30.
TWO:At the bottom of the steps, almost in the street, was another school at the entrance to a temple. The children, in piercing tones, were all spelling together under the echoing vault, a terrible noise which seemed to trouble nobody.In the evening, lamps shining out through latticed windows lighted the faithful in their pious gymnastics. A moollah's chant in the distance rose high overhead, and very shrill, and in the darkness the stars shed pale light on the tombstones mirrored in the black water; a plaintive flute softly carried on the sound of the priests' prayers. Down the dark streets the folk, walking barefoot without a sound, and wrapped in white, looked like ghosts.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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